Abstract
The article highlights the evolving role of operations management as a strategic driver in organizations, moving beyond traditional efficiency-focused approaches to become a generator of innovation and competitive advantage. By leveraging advanced analytics, data science, and operations research tools, companies like Amazon and LATAM Airlines have transformed their processes to optimize resource allocation, improve decision-making, and adapt swiftly to changes in demand. The piece underscores the importance of predictive and prescriptive models in identifying risks, streamlining maintenance planning, and enhancing customer service. It advocates for organizations to establish specialized internal analytics units to foster a culture of innovation, integrating advanced technologies and aligning operations with broader strategic goals to drive growth and differentiation.
